Annual Memorial Day Parade / Service American Legion Post #24 – Annual Memorial Day Parade Monday, May 26th Parade starts at 10am at corner of Broad St & Wisconsin Ave (Horticultural Hall) in Lake Geneva. The Parade will end at the Brunk Pavilion in Flat Iron Park with a ceremony. In case of a rain-out on the parade, the ceremony will still be held at Lake Geneva Middle School at 10:15am. All are welcome to attend.